Background
Revs de Cuba is a World of Warcraft Horde guild on Tarren Mill EU. They were formed before the launch of the Shadowlands expansion. The name Revs de Cuba, comes from the bar where guild members met, previous to the pandemic, and where the idea for forming the guild originates.
Concept
For Revs de Cuba I made a brand identity and concept website, created with several goals in mind:
- In celebration for the Shadowlands.
- To assist with recruitment efforts.
- And to help promote guild streamers.
Experiments
My goal in this project was to use color for navigation, both to signal clearly the distinction between the page, make it easily identifiable where the user is, and bring relevance to the topic of the pages. With limited source material I was able to create a concept for a simple 5 page website with limited source material.
The color palette centers around the color red, for the Horde faction. The image in the banner is from the Blizzard World of Warcraft Shadowlands promotional marketing materials. As shared as a desktop background by Blizzard’s twitter account.
For years I’ve tried different iterations of websites that would communicate horde branding, without being too obvious, with various degrees of success. But I’m not easily giving up on a challenge, and tried experimenting over dark colors, overlays and an excessive amount of container layering, to get to the results.
I paid a lot of attention to different effect that can be applied to images. I wanted to go for an intense distortion of the original image, and accomplished this with color and contrast layers. Then I made 3 color variations from the color palette, for the different categories.
I’m quite happy with how the different versions feel distinctly unique, whilst still feeling cohesive within the different designs.
Website Demo
The demo landing page created for this project for will be available here soon.
