Introduction to Analytics 4
Google’s Analytics 4 is set to fully replace Universal Analytics on July 1st 2023. We have about a year lto transfer from the old system to the new.
Tools of the Trade
From Adobe’s creative suite to G Suite and WordPress, these are the foundational tools that breathe life into my projects and power my creative engine.
Using Adobe InDesign in Design and Marketing
The versatility of Adobe InDesign in graphic design and digital marketing makes it one of my favorite tools. From print to web, optimize designs and collaborate seamlessly.
The ABCDs of Effective Video Ads
Video ads have the potential to capture the audience’s attention. To create an effective video ad, keep in mind the ABCDs of video advertising.
The Power of Aesthetics In Digital Marketing
The allure of aesthetics in modern digital marketing. Gen Z trends, brand identity, and visual storytelling that captivate and elevate online presence.
Loading Speed Optimization
Discover the impact of loading speed on user experience and business success. Optimize your website for speed, improve SEO, and enhance user satisfaction.
Google Analytics
How Google Analytics powers designers, marketers & SEO specialists. Analyze website data to optimize performance and drive business growth.
The “Laws of UX”: A Guide for Effective and Intuitive Design
Explore the Laws of UX Design for a superior user experience. Uncover principles guiding designers to create intuitive interfaces.
Using Ramp-Up Campaigns to Create Buzz
Ramp up excitement for your launch with a social media campaign. Build anticipation, engage your audience, and drive sales with targeted strategies.
For the Love of Color
Colors are an important aspect of the design process, they influence our behavior and decision making, and impact brand perception.
Impossible Project, a Polaroid Story
Polaroid was supposed to die. But it didn’t. A small look into what saved Polaroid, and how we can keep it in the future.
"Laura demonstrated a great understanding of customer needs, and the ability to put herself in the perspective of both the customers and their target audience."