Connecting the Local Community
“Finns i Finspång,” a biennial event organized by Totalmedia, brings together local businesses, residents, initiatives, and projects. This project details the successful social media strategy used to promote the event and foster connections within the community.
Creative Brand Integration
Finns i Finspång boasts a bold and vibrant brand identity. This concept permeated all event materials, including the website, tickets, flyers, and social media presence. Consistent visuals and a distinct brand voice ensured the event stood out on social media platforms.
Strategic Information Sharing
Social media played a crucial role in keeping the target audience informed. Essential information like the agenda, floor plan, and parking options were readily available on the event website. Social media posts encouraged users to visit the website for in-depth details.
Engaging the Audience
Building excitement and fostering connections were key goals:
- Partner Promotion: Social media posts highlighted participating businesses, expressing gratitude and promoting their brands online. This strategy fostered cross-promotion within the local network.
- Interactive Contest: A social media contest with event tickets as prizes encouraged audience engagement through likes, comments, and profile interaction.
- Strategic Tagging: Posts strategically tagged participating businesses and initiatives, building online connections and enhancing their reach. This collaborative approach strengthened the local community presence online.
Reflection
Developing the Finns i Finspång social media strategy was a rewarding experience. The creative freedom allowed for a strategic approach that demonstrably contributed to the event’s success. The ability to showcase the event’s unique brand identity and foster connections within the local community was a valuable contribution.
