Project Overview
In 2022, I was tasked with designing a modern start page for RFF, a Swedish association providing consultant-supported home care services. My focus was on creating a design that not only reflected RFF’s strong brand identity but also offered a user-friendly and visually appealing experience.
Enhancing Brand Recognition
To achieve this, I began by thoroughly reviewing RFF’s marketing materials to understand their brand voice and visual identity. This deep dive informed every design decision, ensuring the start page seamlessly integrated with RFF’s overall brand image.
Modernizing User Experience
The existing website presented a challenge: it was text-heavy and lacked the engaging visuals necessary to capture user attention. To modernize the user experience, I prioritized visual appeal by incorporating fresh, high-quality images that create a positive first impression.
I also improved readability by increasing white space and implementing clear formatting, making the page more inviting to navigate. Furthermore, I streamlined navigation to ensure easy access to key information and calls to action.
Guiding User Journey
Strategic placement of clear calls to action above the fold was crucial. This encouraged users to explore RFF’s services and contact them for further information, effectively improving website traffic flow to relevant content.
Collaboration and Contribution
This project was a valuable team effort. While supporting a colleague new to Elementor, I proud of my role in crafting the start page design and implementing technical SEO best practices to ensure the page was easily discoverable by search engines.
