Project Overview
DN:s Måleri, a Swedish painting company offering interior and exterior painting, facade and roof washing, and more, needed a roll-up banner for an event in 2022. The challenge was to create a design that balanced brand consistency with the vibrancy often associated with event marketing materials.
Strategic Design Solution
To bridge the gap between brand identity and event appeal, the design incorporated the following elements:
Cohesive Color Palette
The vibrant colors used in the event advertisement were strategically integrated while maintaining a calming base palette from the DN:s Måleri website. This ensured a consistent brand experience for potential customers encountering the banner.
Prominent Logo Placement
The DN:s Måleri logo was positioned at the top of the banner for clear brand recognition at a glance.
Call to Action Integration
Relevant service icons from the company’s website were strategically placed at the bottom of the banner. These icons were shaped as an arrow pointing towards the contact information, subtly encouraging visitors to take action and connect with DN:s Måleri.
Client Satisfaction and Personal Growth
The client was pleased with the final design, which successfully balanced brand consistency with event-specific vibrancy. This project provided an opportunity to exercise creativity and translate a digital design into a physical, tangible object, a rewarding aspect of the design process.
