Background
In 2017, I founded NKPG Design as a creative business based in Norrköping, Sweden. The goal was to provide high-quality web design and branding solutions. A key aspect of the project was the creation of a color palette that reflected a connection to Norrköping.
The Color Palette
The colors were carefully chosen to represent the city’s spirit and my love for its cultural landmarks. While NKPG Design is no longer operating, the color palette and design work remain a testament to the connection between the business and the city of Norrköping. The colors brought the essence of the city into the digital space, creating a warm, modern look while celebrating Norrköping’s architectural beauty and local pride.
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A deep, vibrant blue inspired by my affection for Norrköping and the city’s connection to IFK Norrköping. This color forms the foundation of the palette, symbolizing local pride and a strong sense of identity.
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A soft, muted blue that complements the primary hue, evoking the tranquility of Norrköping’s waterways and skies. It adds sophistication while maintaining a sense of calm.
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A lively coral pink that infuses the palette with energy. Inspired by the city’s dynamic cultural scene, this color adds vibrancy and creative flair to the design.
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A soft pastel pink inspired by the delicate hues of Norrköping’s historic buildings. It adds a refined touch and balances the more vibrant tones in the palette.
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A bright, sunny yellow that draws from the yellow buildings that define Norrköping’s cityscape. This warm color celebrates the city’s unique architecture, bringing a sense of optimism to the design.
Reflections
Starting NKPG Design was a unique experience that helped me understand the importance of building brand relevancy. The chosen color palette was a personal tribute to Norrköping, and even though the business has since closed, the work remains meaningful to me. This project highlighted how a well-crafted visual identity can evoke local pride and resonate with an audience, creating memorable and impactful designs.
