Background
In 2016, I began collaborating with Fogwise, a company specializing in hosted technical solutions for the market research industry, notably their Wise Dialer service. My initial task was to design a new admin interface UI in dark mode, drawing inspiration from the orange in their existing logo and introducing a complementary teal.
The Color Palette
The selected color palette aimed to create a modern and user-friendly interface. It was later adapted for the agent interfaces in light mode, maintaining consistency across platforms. The successful application of these colors also influenced the development of a refreshed logo and brand identity.
#009688
A rich teal that serves as the primary color, providing a calm and professional atmosphere.
#30c4ae
A lighter teal that complements the primary color, adding depth and visual interest.
#FF9800
A vibrant orange drawn from the original logo, injecting energy and highlighting key elements.
#fcb156
A softer orange that balances the palette, offering warmth without overwhelming the user.
Reflections
This project marked an early milestone in my career that I still look back on fondly, it offered valuable lessons in color theory and branding. While the chosen palette effectively met the project’s objectives, my subsequent experiences have deepened my understanding of design principles.
