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Laura Snip
Design, SEO & Marketing
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Marketing

Assets

Assets unify communication—icons, illustrations, photos and videos are key in ads, social media and websites to crafting cohesive and relatable stories.

Marketing with Assets

My expertise spans combining creative design with in-depth knowledge of digital strategies and executing comprehensive campaigns across multiple platforms and channels. My goal is to help clients and employers achieve online success through strategic use of visual assets.

Visual assets unify communication, using icons, illustrations, photos, and videos are key in ads, social media, and websites to crafting cohesive and relatable stories. In a time-starved internet era, attention-grabbing yet non-intrusive content is crucial for effective marketing, because they communicate swiftly.

My Toolkit

  • I specialize in creating Icons and Illustrations, crafting custom visuals that reinforce brand identity and enhance user experience.
  • I produce Photography and Videography, delivering high-quality images and videos for engaging content across ads, social media, and websites.
  • I am proficient in Using Tools, designing and editing visual assets with Adobe Creative Suite, and managing and integrating them into projects with G Suite and WordPress.
  • I leverage AI-Generated Assets where appropriate to supplement visual content.
  • I have expertise in Using Free Resources, effectively sourcing and utilizing free materials to create cohesive visuals even when brand-specific assets are lacking.

A.I. Generated

As the demand for visual assets has increased, it has also become easier to source them, either through free stock, open source, and even AI-generated content. In the absence of brand visuals, I supplement with available resources for a cohesive, relatable story.

Videos, notably effective, influenced Facebook’s capabilities. Twitch, Instagram, and Google’s video popularity prove effectiveness doesn’t demand perfection, but just requires you to press “play” and speak to the audience in a way they can relate to.

My ability to create and manage various types of assets ensures a consistent and appealing communication across all channels, strengthening brand presence and audience engagement.

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References

Brands, Clients & Employers