Background
In 2020, during Sunsafe’s new store opening, I had the opportunity to collaborate with them on designing their new website. This partnership extended to creating a distinctive color palette that would encapsulate Sunsafe’s brand identity and resonate with their audience.
The Color Palette
#EAA325 – Primary Sunsafe Color
This vibrant shade of orange serves as the cornerstone of Sunsafe’s visual identity. It exudes warmth and energy, reflecting the company’s commitment to providing solutions that enhance comfort and protection against the sun.
#C57E35
A rich, earthy brown that complements the primary orange. This color adds depth and stability to the palette, symbolizing Sunsafe’s reliability and grounded approach to quality products.
#668258
A muted green that introduces a sense of calm and balance. This hue represents Sunsafe’s dedication to harmonizing functionality with aesthetic appeal in their offerings.
#234F40
A deep, forest green that anchors the palette with a touch of sophistication. This color signifies growth and sustainability, aligning with Sunsafe’s forward-thinking and eco-conscious values.
Implementation
Integrating this color palette into Sunsafe’s website and store design created a cohesive and inviting atmosphere. The primary orange (#EAA325) was utilized for call-to-action buttons and highlights, drawing attention to key areas and encouraging user engagement. The complementary colors (#C57E35, #668258, and #234F40) were applied to backgrounds, headers, and accents, ensuring a visually appealing and harmonious user experience.
This thoughtful application of colors not only enhanced the aesthetic appeal but also reinforced Sunsafe’s brand message of warmth, reliability, and sustainability. Customers responded positively, noting the inviting ambiance and intuitive navigation, which contributed to increased engagement and satisfaction.
Reflections
Collaborating with Sunsafe on their new website and color palette was a rewarding experience. The chosen colors effectively captured the essence of the brand and played a significant role in shaping the customer’s perception and interaction with the company. This project exemplifies how strategic design choices can profoundly impact brand identity and customer engagement.
