Project Inspiration
In 2023, I designed a website proposal for a logistics company. While the project wasn’t implemented, it sparked a fun and immersive design challenge. Inspired by this, I created a concept logo and brand identity.
Visualizing Logistics
The brand concept reimagines logistics through lines and structures, reflecting the software’s product routing functionality. This creates a clean, calm design that emphasizes clear text and reinforces the message of each software application.
Modern Yet Timeless Design
This project aimed to create a modern take on SaaS design, avoiding the saturation of overly colorful schemes. It draws inspiration from classic soft- and hardware design principles popularized by industry leaders like Apple, resulting in a timeless and professional aesthetic.
Benefits and Growth
Projects like this push me beyond my comfort zone, showcasing my ability to create diverse designs. They serve as a reminder of my design evolution, showcasing a shift from video game-inspired styles to a more sophisticated approach.
