A Norrköping Love Letter: NKPG.Design
NKPG.Design, a small Norrköping-based design agency, was born out of a deep appreciation for the city. In 2020, I embarked on this new venture, aiming to create websites and digital marketing solutions for local businesses and international clients.
A Brand Rooted in Place
Norrköping serves as the heart and soul of NKPG.Design’s brand identity. The color palette reflects the city’s essence, with:
- Sky Blue: Symbolizing limitless possibilities and a sense of calm, especially during the challenging times of the 2020 pandemic.
- Mountain Imagery: Representing both Sweden’s landscape and the agency’s ambition to reach new heights.
- Pink Accents: Adding a touch of warmth and vibrancy.
A User-Friendly Website
The NKPG.Design website is designed for both aesthetics and functionality. While initially planned to be a smaller site, SEO best practices were prioritized from the outset, including:
- Clear Category and Tag Structure: Ensuring easy navigation for users.
- Internal Linking: Enhancing SEO and user experience by connecting relevant content.
- Content Marketing Strategy: Laying the groundwork for future content creation.
