Project Overview
SSG Facility Services, a trusted Swedish cleaning company with 30 years of experience, needed a website refresh. In 2022, I designed a new website built on WordPress and Elementor, focusing on:
- Technical SEO Foundation: Implementing best practices to improve search engine discoverability.
- Enhanced User Experience: Creating a user-friendly and visually appealing website.
- Clear Service Communication: Simplifying service navigation and highlighting key offerings.
- Local SEO Optimization: Building a framework for future local landing pages.
Prioritizing User Needs
Cleanliness and user-friendliness are paramount for cleaning service companies online. The previous website’s single services page made navigation cumbersome. The new design employs separate service pages, each optimized for SEO and interlinked for improved searchability. This allows for:
- Clear Service Descriptions: Each service has a dedicated page with detailed information.
- Strategic Prioritization: Highlighting essential services for increased visibility.
- Improved Navigation: Users can easily find the information they need.
Addressing User Concerns
Understanding potential customer needs is crucial. Many website visitors seek cost estimations. This project incorporated existing price lists into dedicated content pages, addressing frequently asked questions about pricing for key services.
Building a Local SEO Foundation
Cleaning services often serve specific areas. The website’s technical SEO was built with local optimization in mind, laying the groundwork for future development of localized landing pages targeting SSG’s four primary service areas.
Segmenting for Future Growth
While residential cleaning is a significant service area, the website also accommodates potential business-to-business and government contracts. This segmentation strategy allows SSG to reach a wider audience with targeted messaging.
Streamlined Analytics Tracking
Google Site Kit for WordPress simplifies website analytics setup. This convenient plugin was integrated to provide valuable website traffic data for ongoing optimization.
A Project Worth Celebrating
This website stands out as one of my most successful projects. The client is pleased with the visuals, functionality, and SEO foundation. Analytics data shows strong performance in visibility and user clicks, particularly for price- and location-optimized content.
