Background
In 2020, I embarked on a project to revitalize the brand identity and website for Laura Ljungqvist Design (LLD). The goal was to create a vibrant and dynamic visual identity that encapsulated the diverse range of services offered by LLD.
The Color Palette
To visually communicate LLD’s creativity and innovation, a rainbow-inspired color palette was developed. Each color within this palette was strategically assigned to a specific skill set, highlighted in the “Focus” section of the website. This application of diverse hues across different categories of skills and experience resulted in a cohesive and vibrant brand identity and website experience.
The selected color palette comprised the following hues:
- #00796b: Teal
- #0288d1: Blue
- #303f9f: Indigo
- #512da8: Deep Purple
- #c2185b: Crimson
- #d32f2f: Red
- #e64a19: Orange
- #fbc02d: Yellow
- #689f38: Green
Reflections
Revamping Laura Ljungqvist Design’s brand identity with a rainbow-inspired color palette was a transformative project that underscored the power of color in conveying brand values. The selected hues successfully captured the essence of creativity, diversity, and energy that defines LLD. This experience reinforced the importance of thoughtful color selection in crafting a compelling and cohesive brand identity.
