Background
In 2022, in an attempt to reflect my personal transformation and sense of self, I set out to reinvent my personal branding and, with that, update the way I present myself and my work.
Rainbow Heart
Back in 2019, I first attempted to brand myself as the connection, the red thread, between my work—aiming to create cohesion among my resume, portfolio, business cards, presentations, and other materials showcasing myself, my work, and my capabilities.
In 2022, I underwent a significant personal transformation while navigating a challenging period in my life. With this experience, I felt it was time to reflect this growth professionally. My goal was to visualize and communicate my vision and aesthetics as a more mature and seasoned designer and marketer than I had been before—a sense of growing up.
Three Boxes
Originally, my personal logo visualized a heart in the colors of the rainbow, communicating both my diverse skills and a passion for my work. Now, in 2022, I have rethought this idea. I now see myself in three distinct fields: design, SEO, and marketing.
The heart remains; however, I updated it to represent three boxes. I removed the colors and went with a single-color design. This created a cleaner and more serene logo, allowing me to choose a calm and simplified color palette and making it easier to combine with backgrounds of all kinds of colors.
The logo is still shaped like a heart because if something remained unchanged, it’s my passion for my work and my pure dedication to my clients and any project I pour my soul into.
Attribution
Mockup image by customscene on Freepik
Reflections
This was such a fun project; it allowed me to showcase my creativity and express my personal transformation. I’m really happy with the results and how the new logo gives me more flexibility while, at the same time, representing a sense of calm.
