Background
In 2017, I worked on a project for Opinion 11:12, a company focused on conducting surveys and gathering insights on contemporary issues. My role involved designing their website and creating a variety of assets that would support their brand identity.
The Color Palette
A key part of this process was developing a color palette that would reflect their core values—trust, clarity, and professionalism. The selected colors were carefully chosen to create a sense of reliability and approachability.
#263239
A deep, slate blue that establishes a foundation of trust and authority, essential for a company conducting surveys and handling data-driven insights.#455A64
A muted blue-gray that complements the primary color, reinforcing a professional and structured look.#617D8B
A balanced medium blue that adds warmth to the palette, making the brand feel more inviting and user-friendly.#90A4AE
A light gray-blue that enhances contrast and ensures clarity in survey results and data presentations.#CFD8DC
A soft, pale blue-gray used for backgrounds and secondary elements, creating a clean and easy-to-navigate interface.
Implementation
The color palette was integrated into Opinion 11:12’s website and branding materials to create a seamless and trustworthy user experience. The deep slate blue (#263239) was used for key navigational elements and headers, reinforcing credibility. The lighter shades helped distinguish different sections, improving readability and guiding users through surveys effortlessly.
The structured and professional aesthetic contributed to a more engaging survey experience. Users felt confident in the platform’s reliability, and the clear, intuitive design encouraged participation. This visual identity played a crucial role in establishing Opinion 11:12 as a trustworthy source for data collection and analysis.
Reflections
Designing the color palette for Opinion 11:12 was an exciting challenge that highlighted the importance of strategic branding in the survey industry. The chosen colors successfully conveyed trust and clarity, key factors in user engagement. This project demonstrated how a well-thought-out visual identity can enhance credibility and user confidence, ultimately leading to more meaningful survey participation.
